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Secret to Successful Business

Focus on what you have to, in order to reach your objectives and fulfil your dreams!

The idea is simple: your focus, as the owner of the business, moves from ‘Sales’ to ‘Stuff’ to ‘Systems’, as your company grows. This is the best business growth strategy. Focusing on one part of the business does not mean that you only deal with that part. It means that you allocate half of your time to it, while the other half is split between anything else you would normally deal with. Above all, you, as the business owner, must focus on what needs your focus, even if it is not necessarily what you like doing.

Let’s talk about each area of a business:

1. Focus on Sales when you are at the beginning with your business, or when you launch a new product or open a new location. ‘Sales’ is split into two parts:

(i) selling your product or service;

(ii) selling your idea.

Selling your idea to current employees, potential employees, partners, suppliers, banks and any other person that is necessary to run the business smoothly is equally important as selling your product. You cannot create a business on your own. To achieve your objectives, you need people around you. And those people don’t join just because you think they should. It is tempting to believe they see and understand as you do, but they don’t. You have to give them reasons to opt in, just as you give reasons to your customers to buy your product.

During this stage, you have only a Scope. You know where you want to get to, but it is still vague. You need the market reaction and partners’ feedback in order to ensure you have the right product, the right offering, both for your customers and for your partners

2. Focus on resourceS once your product or service sells by itself; in other words, when customers buy your product or service without you having to convince each of them individually. By ‘resourceS’ I mean everything that enables you to deliver to your customer. That is your overall infrastructure: production facility, office space, logistics, as well as your employees and money to buy raw materials and invest in further growth. No point selling if you can’t deliver, right?

When you have gotten to this phase, you have a Strategy in place. Now that you know what and how you sell, and for how much, you can create specific objectives and a clear path to achieving them.

3. Focus on Systems when you are confident that you have a product that sells and that you can deliver and satisfy your customer. By ‘Systems’, I mean organizational charts, job descriptions, processes, procedures, policies, IT system, and potentially CRM/ERP. In the phase you consolidate what you have; you organize things internally and clean up your mess. By this stage, you and your staff have tried various ways of producing and delivering value and you now know who does what in your company, and how. It is therefore time to document everything that is happening in your company, to put order in place. This helps you and your current employees to better understand how things are being done in your company and to become more efficient. Having these Systems in place also makes for an easier and more efficient process when you bring new people into your organization. You have ‘machinery’ that works, effectively and efficiently.

What you care about now is becoming a Superstar company. By ‘Superstar’, I mean being the best in your niche. If you think of your industry as a pyramid, there is only one company on top, a few on the second layer, then the third, and so on… until the bottom, where you find plenty of companies. Your objective is to get as close as possible to the top. Why? Because if anything destructive happens in the economy or in your industry, or if anything happens that can adversely affect your business, you hardly feel it if you are on top. The crisis resulted in so many companies going bankrupt or being close to bankrupt – this is because they were at the bottom of the pyramid in their niche. If a tsunami comes, or the state does construction on the road in front of your shop or office, you need to be in such a strong position that your business does not suffer. This is being a Superstar Company.

After Systems are in place, you need to focus on Innovation if you want to take your company to the next level, in which case you go back to Sales in another growth cycle. Alternatively, you retire or sell your company. Or you leave it as is and continue to manage ‘in the business’, which will eventually go downhill.

3 Reasons Your Small Business Needs an Online Presence

A recent study conducted by Verisign discovered a sad majority of small businesses don’t realize the benefits of having a great online presence. Many times the business lacks the technical know-how to develop a web presence, while others fear that it’s just not affordable. But the truth, backed by this research, is that those implementing it are experiencing formidable profits – and with little cost, effort or upkeep.

It was also discovered the small businesses that do take advantage of online resources elect for social media instead of their own internet space. And those with e-commerce ability choose to establish themselves on sites such as eBay and Etsy. Though these avenues are tempting because of ease of use, small business owners are missing out on the value of possessing their own website.

1. Great Online Business Presence Builds Trust

A Weebly survey found 56% of consumers would not trust a business without a website. Developing a great online presence goes beyond purchasing a domain name and posting a picture of your business with contact information. It should reflect a digital version of your business. Establishing your small business online heightens credibility. Those potential customers who check you out online and find a well maintained website will see you as an expert instead of an amateur mom-and-pop shop. Giving potential customers a positive impression of your business makes future sales more likely. Also, having branded email that advertises your company’s domain name boosts customer trust and business credibility, making you appear as a legitimate business.

2. Online Presence Builds a Greater Clientele.

With web-influenced predicted sales reaching $1.409 trillion in 2014, those without an online presence are at a clear disadvantage. Avoiding this crucial marketing avenue is like saying, “I don’t need any new business.” Even if you are already a well-established business, coupling that with an awesome online presence will set you apart. Your company’s website is not limited to the address at which your business stands. Your online presence stretches to the ends of the earth, reaching potential customers that word-of-mouth and newspaper ads never could.

3. Great Online Business Presence Makes Marketing Easier

No matter what your message is, why you are communicating it, or what it may look like, you will be unable to engage with customers without relevant technology. If you allow your website to work for you, potential buyers won’t feel pressured by a salesman. Posting great descriptions of your products or services online lets the customer make relaxed decisions. Online marketing is also faster and more cost-effective than conventional printing and mailing, as it reaches a wider audience in less time. Remember that online, special preference is given to local business so take advantage of the opportunity to out-do big business competitors.

Verisign also found that prior to the creation of websites, the greatest perceived inhibitor of small businesses was lack of technical knowledge and cost to develop the site. However, after developing a website, only 8% of small business respondents found the cost to develop their website as a real barrier and technical know-how concern decreased from 45% to just 22%. Even though small business owners expressed several perceived and actual barriers to developing their own website, more than three-fourths said they would recommend investment in a website to other small businesses, concluding that the value of having one’s own website outweighs all feared or actual barriers. Some other obstacles included investment of time, security and ongoing website maintenance. Finding a website design and development company you can trust will ease those concerns.

Online Business Travel As Your Ticket to the 8 Trillion Dollar Industry

The advent of Internet connectivity at home brought about a few different things-not only did it change our lifestyle, the popular culture, and what not, but it also had a tremendous effect on commerce and e-commerce. Now, people can easily bring their work at the comfort of their own homes. We’re not even just talking about simply taking a day off from work and bring a day’s work at home, but more like legitimately making money from home. With the kind of technology that we have now, home-based business opportunities are endless; it is just a matter of finding an open window that you can enter so you can have the ball rolling.

Have you ever heard about the types of income? For starters, there is the linear income. It is one of the most common types, and as the name suggests, it is mostly direct. The amount of work you put in is directly proportional to the amount of money you earn. On the other hand, there is also the passive type of income, where in you will work once or at the onset part, but your income will be recurring from that point forward. Needless to say, the latter one is the better option, and incidentally, that is also the type of income the 8 trillion dollar industry-the home-based business travel-offers.

Now we get to the best part-did we ever tell you that can also become a part of this 8 trillion dollar industry? Well, we are telling you now: investing in online business travel might just be the opportunity you’re waiting for. We know it’s going to take a bit more convincing, that is why we narrowed down the top three reasons why engaging in home-based travel business might just be the break you’ve been looking for all along.

1. You do not have to spend too much time away from home. We know this is a dead giveaway, but there’s more to this benefit than just spending the day wearing your favorite flannel PJs. It’s more like enjoying a semblance freedom you won’t ever have by spending 8-5 on a corporate job you do not even like that much, and more importantly, you do not even make enough money from. You can actually tailor-fit the needs of the business so that it adjusts to your lifestyle, and not the other way around.

2. You will get your ROI sooner than you will with most business types. Now we understand that investing in online travel business requires a minimal capital, but you just have to remember what you are investing on-it is an 8 trillion dollar industry, which practically means you are already earning before you even officially put your money into it. Moreover, you will spend capital on any business anyway, so might as well put it on a more foolproof investment, right? You just have to be smart about the company that you will partner with.

3. This is the industry where work and play can virtually mean the same thing. When you put your money on travel business, it is like tapping into a network of amazing travel deals, superb accommodation, and a bend-over-backwards quality of service. That, for us, is a far cry from what corporate jobs have to offer-you earn when you work, and you don’t when you don’t work. That concept does not even exist in travel business. That’s the beauty online business travel has to offer-it does not even feel like you are working, during that times that you’re doing actual work.

As mentioned earlier, these things are just topline. It was not labeled the ” 8 Trillion Dollar Industry ” for nothing. We could go on forever, but you can also research more about it, and see for yourself how much this business opportunity sits with you.