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Harness The Secret to Finding The Right Home Based Business

The problem with finding the “right” home based business model on the internet is that it involves a huge amount of work. Most people have no idea where to start, or how to decide the right model for them and their lifestyle and there is just so much misinformation.

There is no quick solution in the quest to make money online, but that doesn’t mean people wont continue to try. There are always new strategies that people will experiment with in the hope of finding the right model that will work for their needs and income requirements.

I have been through a number of online models since starting out in the online business world in 2009. I’ve owned an online store, affiliate marketing and more.

Some of the models I won in and others I was not successful. So the answer in the online game is simple when it’s not working, change it or dump it. If your business model is not working for you, then change it. I’ve had to. I didn’t give up when my product category was filled with competition, I simply changed direction.

This includes things like introducing different products that complimented what I was selling, changing my listings, studying up on keywords and Google ad words. When my online business wasn’t what I wanted I moved away from my original website provider and created a new site. All of a sudden my customers increased because my site was better optimised and looked better.

The point is if you are NOT seeing the profits you want or need from your current model, it is time to change things. We all have to at some point to stay in business.

So many businesses now are having to make change as we conduct business over the Internet and people are using mainstream media. It’s only natural to change what no longer works.

So are you still trying play the same internet game that you were several years ago? Well maybe it’s time for a change. Why not start to look at your business model and pin point the areas that are no longer working. What can you change, what products can you add, what can you start learning more about to bring life back into your business and ramp up sales?

For those that are trying to decide on taking the leap into an online business, it is very important to have a good business model set up from the get-go. See my earlier article on what to consider when determining your business model for more.

Why Crafting a Mission Statement in the Beginning of Your Business Is Crucial to a Successful Ending

“I believe that purpose and principle, clearly understood and articulated, and commonly shared, are the genetic code of any healthy organization. To the degree that you hold purpose and principles in common among you, you can dispense with command and control. People will know how to behave in accordance with them, and they’ll do it in thousands of unimaginable, creative ways. The organization will become a vital, living set of beliefs.” – Dee Hock

One of the most oft-repeated pieces of business advice ever written was from author and corporate trainer Stephen Covey, who admonished us to “begin with the end in mind.”

Covey believed that the critical piece of beginning at the end involved a carefully conceived and constructed mission statement. He observed:

If you don’t set your goals based upon your Mission Statement, you may be climbing the ladder of success only to realize, when you get to the top, you’re on the WRONG BUILDING.”

Covey posited that there is a two-step creation process for all things: a mental creation and a physical creation that follows the mental just as a building follows a blueprint. If you fail to develop a firm visualization of who you are and what you want to get out of life, you give carte blanche to others to define you, mold you, and impose their visions on your life.

The default setting for having no understanding of your own uniqueness, values, and personal guidelines is to be forever at the mercy of the whims of those around you.

This is certainly true for business owners and you can see it happening all the time.

Without even realizing it, business owners who have developed no clear idea of who they are or what they want their business to become often find themselves limping along, putting out fires, and stuck in survival mode.

They can barely get through the present; much less put any thought into the future. Most of them have no plans in place for the day when they will want or need to leave the businesses.

Often times, the lack of business succession planning can be directly linked to the fact that the business never had a personal mission or purpose statement in place.

Many small to mid-sized business owners balk at the idea of developing a personal mission statement, believing it to be some kind of New Agey fluff or a high-minded exercise for the Fortune 500 crowd.

However, research has shown that truly successful people have clarity of thought and purpose and a well-defined sense of who they are in the world. They tend to see themselves as a brand to be developed, nurtured and cultivated.

High achievers in the business world know they can gain more focus by developing a well-thought-out statement of purpose, regardless of the size of their enterprises. They see their personal or company mission statement as a touchstone for the times when things aren’t going according to plan and the darkness seems to be closing in on them.

Contrast this with “average” companies and people, who view themselves as victims and react to life’s inevitable ups and downs. Top achievers live their mission statements and take full ownership of their fulfillment, regardless of circumstances.

Successful individuals and companies don’t wait until everything around them improves or until others get with the plan. They know that they themselves must get better so they can achieve their goals no matter what anyone else is doing.

Your personal or company missions statement, constructed on a framework of clearly defined, specific goals, can be a deciding factor in whether you reach the top 3% or languish in the bottom 97%.

In every company, things can and do get tough. If you don’t know why you’re in your business in the first place, then being an owner could become a nightmarish jail sentence.

Having a personal or corporate mission statement hanging on your wall or next to your computer provides a gentle reminder that it is all worth it. It reminds you why you are here in the first place, and it provides a guidepost for decision making during the course of your business and afterward, as you are planning your exit.

So, what exactly IS a statement of purpose or personal mission statement and how can you use it to build a company that will be attractive to buyers when the time comes to sell?

All mission statements are built around the primary element of goals. Before putting pen to paper, you should sit down and have a candid and open conversation with yourself about your real goals. Write your goals down and consider how achievable and realistic they truly are.

There’s no room for “mushy” goals

Your goals should always have specific, quantifiable outcomes. For example, saying “I want to change my community,” is warm and fuzzy thinking that lacks an accountability mechanism.

Having a goal that says “By the end of the year I want to have assisted 25 minority businesses in getting investment capital.” is much better.

Specificity in goal-setting allows you to know with certainty whether or not you or your company have achieved the stated goals. When you write down your goals, include both the short-term and long-term ones.

When you get ready to put together the statement, you will need to choose whether you want your statement to reflect short-term goals or long term goals.

Because specificity is so central to having an influential and inspiring mission, you should never mix long term and short term goals together in the same statement. Pick one or the other in the understanding that by choosing to incorporate short term goals, you risk irrelevancy should you fail to update your statement often.

On the other hand, if you intend your statement to be reflective of long term aspirations, then you should use more “evergreen” language. That is, you should use global language that will always be true to your purpose, no matter how much things change.

Either way, it is important to craft statements that seem plausible and realistic and which can be judged ultimately by results.

Undertake a personal inventory

When you are satisfied with your list of goals, the next thing you should make is another list. This time, you should ask yourself some questions such as:

  • “What do I do?”
  • “For whom do I do it?
  • “How would others describe me or my company?”
  • If someone were trying to find me on the internet and didn’t know my name, what terms would they enter into the search engine?
  • “What unique qualities and abilities do I (or the company) possess?
  • “What skills do I have that allow me to deliver unparalleled value?”
  • “What specific value do I bring?”

Put all your responses on paper and identify power words that you can draw up for use in your statement. Be sure to use strong, active, and vibrant words that create dynamic visualizations and engender positive emotions. A client or prospect should feel good after reading your statement, and so should you.

Here are a few good power words you can use in your statement:

· Absolutely.

· Amazing.

· Authentic., authenticity

· Passion or passionate

· Complete.

· Exceptional

· Excellent.

· Exciting.

· Expert, expertise

· Dependable

· Unique

· Enthusiastic

· Embrace

· Unlimited

· Guarantee or guaranteed

· Unique

· Dependable

· Unparalleled

· Winning

· Exclusive

· Valuable

· Lifetime

· Encourage, encouraging

· Delight

· Improve or improvement

· Invite or invitation

· Secure

· Personal, personalized

Elements of a Good Mission Statement

According to Inc.Magazine, there are 4 key elements found in every effective statement.

Effective statements reflect inspiration, value, plausibility, and specificity. A great personal or corporate mission statement doesn’t have to be long, but it should cover these four areas.

These four elements can be incorporated into your values statement only within a framework of goals that have been clearly expressed.

Good mission statements also:

  • Are short, clear, concise and free of “filler.” Far too often, companies and individuals utilize verbosity and “corporate-speak” in their mission statements to the point of reducing them to meaninglessness. When writing your statement, carefully choose only those words which accurately portray your mission and have meaning to you or your business. If your statement is so wordy that you and/or your employees can’t easily memorize it, it’s probably too long.
  • Cause people to want to learn more and ask questions. A well-formulated mission statement creates curiosity and leads to more interactions.
  • Act as windows into the heart and soul of an individual or company.
  • Focus on satisfying the customer and don’t just spotlight your products or services. Talk about what you do for the customer.
  • Are motivational and inspirational. Good mission statements should make your employees and clients proud of their association with you.
  • Explain what the company would like to be known for. How do you and company want to be remembered?
  • Are never “watered-down” and meaningless. Throwing a mission statement together just because it sounds good or your webmaster thinks you should have one is of no value. Better to have no statement at all than a featherweight collection of empty words.
  • Reflects your core purpose and is invaluable in accelerating your brand. It explains the why behind what you do.

Whatever you do, don’t let your mission statement become what Dilbert creator Scott Adams calls “a long awkward sentence that demonstrates management’s inability to think clearly.” Aim for something a whole lot better.

You mission statement should be about gaining clarity and staying focused. Done properly, it provides you and your business with direction and helps you attract and retain your most profitable clients and customers.

A good mission statement can also help you when the time comes to sell by creating a favorable impression for potential buyers and demonstrating your conscientiousness and competence.

It can and should be, the driving force behind the decisions you and your team make each day and it should inform your customer, employee, and vendor relationships at each turn

Now that you understand the elements of a good mission statement and the benefits of having one, let’s take a look at some of the better corporate statements. This will help give you ideas for how to structure your own statement and language you can use when crafting it.

Also, take some time to check out the mission statements of companies you admire or with whom you have a business relationship

Mission Statement Examples

Skype:Skype’s mission is to be the fabric of real-time communication on the web.”

Starbucks: “: To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.and improving the lives of people who grow them. We care deeply about all of this; our work is never done.”

Chipotle: “Food with integrity.”

Oprah Winfrey:To be a teacher. And to be known for inspiring my students to be more than they thought they could be.”

Ben and Jerry’s Ice Cream: “To make, distribute and sell the finest quality all natural ice cream and euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment.”

Walt Disney Company: “We create happiness by providing the finest in entertainment for people of all ages, everywhere,”

Ebay: “… to provide a global trading platform where practically anyone can trade practically anything.”-

Ralph Lauren: Ralph Lauren’s mission is to redefine American style, provide quality products, create worlds, and invite people to take part in our dreams.

Nike: To bring inspiration and innovation to every athlete in the world.

Intel: Delight our customers, employees, and shareholders by relentlessly delivering the platform and technology advancements that become essential to the way we work and

Now that you know what a good mission statement looks like, carve a couple of hours out of your day to begin the process of defining yourself and your company, your goals, and your reason for doing it all

Common Traits of Embezzlers – Keep Your Small Business Safe

Embezzlers also known as swindlers, frauds, thieves, pilfers, fraudsters, cheats, etc are everywhere these days. You will find them in both in homes, small and big businesses, religious and non-governmental and organizations.

Embezzlers will kill your business if you allow them. As a security professional, I discovered that many organizations see security as an after-thought. At other times, business owners only remember security after they are attacked. These reactive approaches to security are inimical to the security and safety of an organization as a whole and its finances.

The best approach to a holistic security and safety of an organization – its infrastructure, people and finances – is to design, deploy and operate a security process. Security process would ensure that organizations and persons who are likely to be targets of criminality are able to anticipate, detect and prevent security problems such as theft, pilferage, invasions, armed robbery and terrorist attacks before they happen or be able to design and quickly deploy mitigating measures to reduce the impact of such attacks on the human, material and financial assets of the company.

In line with the need to do the security process, here are some common traits of embezzlers which a small and medium enterprise or any other business concern and even individuals can watch out for in their employees to enable them detect and remove such employees before they could do harm on the resources of the business.

They are at work before everyone, and the last one to leave at the end of the day. Regardless of whatever posturing of commitment to duties these kinds of persons would exhibit, their main intention is to ensure that no one is able to get to know their antics and secret and illegal activities. If they left office last the previous day and are able to be at work first thing the next day, they are able to control the environment and ensure that no information is able to get out to a third party which may lead to their exposure.

He or she will not relinquish their duties to others, giving the impression that they do not believe anyone can do them as well. The real truth is to mask their real intention which is to ensure that nobody got to know what they are doing.

This person will seldom take an annual leave from work. If they ever do it will be only a day or two. And while away, they are worrying and making frantic calls at the office. They are afraid something may crop and they get exposed or another person may find the link for stealing from the companies and join him.

He or she is usually the most computer savvy person in the company. Embezzlers make the effort to be skillful at anything that would give them total control to the means of stealing and covering their tracks.

They will be the most trusting person in the company. They make great efforts to behave as if they are totally obedient and trusts everything their superiors and even those who are beneath them in authority. They do this to disarm those who should have paid attention to their antics. The intention to have others perceived as if innocent and incapable of the evil they are doing or about to do.

Cunningly works to be a part of the extended family of the business owner by ingratiating himself to business owner’s family. They want everyone around to see them as being totally loyal and committed to the business and to the business owner. This is also a calculated attempt to remove any thought of their being capable of evil. They would go out of their way to serve the family of the proprietor in other extraneous ways that are uncalled for. They would help the children of the proprietor with their homework and even the wife or husband of the proprietor would receive special unsolicited services such an employee.

Highly clever and will have a lot of common sense. They usually have a lot of good ideas and go out of their way to provide services outside their role. This is calculated to ingratiate them to others, especially to remove suspicion from them.

Turns out to be the most organized person in the company. They have power to see that everything is in order. They take the extra effort to ensure that no one else would be called upon to do things, especially those through which money or other materials could easily be stolen.

Work overtime without compensation. This is calculated to make the business owner to be dependent on him or her and to also create doubt in the minds of the business owner if suspicions should arise.

Habit of taking more and more responsibility than other employees without question. They do these not because they love the company or its owner. They are merely ensuring they have more opportunities to steal or cover their tracks.

He or she never delegates any task to a subordinate. They are simply blocking others from coming upon their sources of stealing or getting to know what they are doing.

There are two major ways know when your staff has stolen much money from your business, namely:

He or she would show up in a luxury automobile unexpectedly. Because money cannot be hidden for too long if ever it could be hidden at all. As soon as an employee has started stealing money, he or she naturally starts looking for ways to enjoy the money. My theory on this is that the money starts speaking and commanding the man or woman to do their bidding.

Living beyond their means. An employee that is stealing money from his or her organization always starts living beyond his or her means. It runs from the same theory of money having its own commanding voice upon whoever touches it especially unworthily. You could notice the tell-tale signs of wearing expensive shoes, shirts/dresses, ties, suits, jewelry, etc. It is usually a matter of time before those who are stealing money from their companies manifest it through their outfit, carriage and demeanor.

It is important that entrepreneurs especially the small and medium enterprise business owners look out for these signs and anytime they notice, they pay close attention and take steps to either prevent the person from stealing from the company or catch them at the act and terminate such from their employment.

Save yourself and stop the embezzler before he or she steals you blind and make you lose your hard earned business.

Good luck.